I recently stumbled across a link to a blog post by Mark Cuban, owner of the Dallas Mavericks basketball team and contestant on last season's Dancing with the Stars. You can read this post, titled "Blogger and Newspapers, a Lesson in How Not to Brand and Market" here.
Mr. Cuban recently banned newspaper bloggers from his locker room. He feels that newspaper blogs discredit the names and reputations of their newspapers because Mr. Cuban feels that one should "never, ever, ever consider something that any literate human being with Internet access can create in under 5 minutes to be a product or service that can in any way differentiate your business."
It's an interesting concept and one that I hadn't given a lot of thought: do bloggers have any place in the real news industry? I'm sort of leaning toward Mr. Cuban's view.
What do you think?
http://www.blogmaverick.com/2008/03/13/blogging-and-newspapers-a-lesson-in-how-not-to-brand-and-market/
Happy New Year!
9 years ago
1 comment:
If it's a trained journalist writing a blog, I don't really see the difference between a blogger and a columnist/op-ed writer. A blog is just an opinion column in a different format.
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